SOM@X4 - Your strategic partner at X4

As a Qualtrics partner, we can help you get the most out of your participation and the insights shared.

Need to speak with a SOM expert?

March

17-19

2026

Seattle, Washington

Version Française

Version française

march 18/20

Salt Lake City

Utah

As a Qualtrics partner, we can help you get the most out of your participation and the insights shared.

Need to speak with a

SOM expert?

Why attend X4

with SOM?

🎯 Direct access to our experts : Our specialists will be on-site to guide you and answer your questions.

🤝 Exclusive networking opportunities : Join private events and connect with other leaders in experience management and marketing research.

📝 Personalized support : Pre-event preparation, on-site assistance, and post-summit follow-up.

why attend X4 with SOM?

🎯 Direct access to our experts : Our specialists will be on-site to guide you and answer your questions..

🤝 Exclusive networking opportunities : Join private events and connect with other XM leaders.

📝 Personalized support : Pre-event preparation, on-site assistance, and post-summit follow-up.

plan your X4 experience with us

1. must-attend moments at X4

the Keynotes: a must-see event

SOM invites you to attend the Keynote Sessions alongside our team, an excellent opportunity to discuss our learnings and insights live during these inspiring sessions.

contact us

to set up a meeting point!

the Breakout Sessions: our recommendations & advice

Need help choosing your sessions? We can provide personalized recommendations based on your industry and our experience from past years.

let's discuss it

Basecamp Training

Need help choosing your Basecamp Training sessions? We can provide personalized recommendations based on your area of interest and our experience from previous years.

let's talk

to see if they’re a good fit for you!

plan your X4 experience with us

1. must-attend moments at X4

the Keynotes: a must-see event

SOM invites you to attend the Keynote Sessions on Wednesday and Thursday morning alongside our team. This is a great opportunity to exchange insights and key learnings in real-time during these inspiring sessions.

contact us

to set up a meeting point!

the Breakout Sessions: our recommendations & advice

Need help choosing your sessions? We can provide personalized recommendations based on your industry and our experience from past years.

let's discuss it!

for personalized advice.

are the Basecamp Training Sessions worth it?

If you’re wondering whether these hands-on training sessions are right for you, we can help you assess their value based on your objectives.

let's talk

to see if they’re a good fit for you!

2. what’s new this year

XM Block Party

The XM Party is the official evening party of Qualtrics’ X4 Summit, a festive opportunity to relax, network, and connect with fellow attendees.

This year, it will take place on Wednesday, March 18, 2026, from 7:30 PM to 10:00 PM, on the second day of the summit in Seattle.

Would you like to join us?

contact us

Basecamp Training: included this year.

This year, the Basecamp Sessions are an integral part of the X4 Summit in Seattle and are included in the general admission ticket, allowing all attendees to take part in these interactive workshops throughout the three days of the event.

Meetup Sessions

The Meetup Sessions take place over the three days of the X4 Summit.

Organized by industry, they give participants the opportunity to engage in small-group discussions around sector-specific challenges and build meaningful professional connections.

contact our team

to schedule a meeting point

2. learning and networking events

meet the SOM team for a 1:1 chat

We will be on-site and available for personalized discussions. Take advantage of exclusive one-on-one meetings with our experts to talk about strategy, insights, and practical applications for your business.

contact us

to schedule a meeting!

join special events with our partner

Bain & Company

SOM gives you access to exclusive events hosted by our partner Bain & Company.

(Limited spots, registration required)

3rd Annual BBQ + Benchmarks hosted by

NPS Prism

📅 19 mars | 11:45 - 12:30 PM
📍 Salt Palace Convention Center, Room 251 DEF | 2e étage

Bain Happy Hour

📅 19 mars | 4:30 - 6:30 PM MST
📍 Mar Muntaya at the Hyatt Regency

contact our team

to request an invitation to these exclusive events!

3. learning and networking events

Meet our SOM team one-on-one

We’ll be on-site and available for personalized discussions. Take advantage of exclusive one-on-one meetings with our specialists to talk strategy, insights, and practical applications for your business.

contact us

to schedule a meeting!

the XM Park: the interactive space of the X4 Summit

Dive into an immersive zone where innovation comes to life. Explore the latest technologies, experience interactive demonstrations, meet partners, and take part in hands-on activities. This space is designed for learning, experimenting, and networking in an inspiring and engaging environment, perfectly complementing the conferences and workshops.

contact our team

if you’d like to join us!

3. time to have fun 🎉

the Qualtrics Welcome Party & Closing Party: celebrate with us!

Kick off X4 at the Welcome Party and wrap up the week at the Closing Party, all while networking in a relaxed and festive atmosphere.

the famous Canadian After Party –

hosted by SOM

Join us for a fun-filled, 100% Canadian evening after a day packed with insights and inspiration! It’s the perfect opportunity to unwind and socialize before heading home.

want to join us?

let us know!

our team at X4